Colliers International Integrates Services under a Single Brand
— World’s Third Largest Commercial Real Estate Services Firm
Aligns Global Operations to Provide Clients with Seamless Services —
10 May 2010, Bangkok — Colliers International marks a key milestone today in launching its new global brand—a critical step in the integration of its global operating platform and service lines. The rebranding, which includes a modernized logo and global media campaign, follows the announcement earlier this year that Colliers International and FirstService Real Estate Advisors (FirstService REA) are combining operations under the Colliers International brand.
This marks the final step in Colliers’ transition from a decentralized affiliate model to a more centrally owned and operated business with an industry-unique operating and partnership model. With approximately 70% under a single owner, FirstService REA, and the remaining equity retained at the local level, Colliers is able to provide clients with the highest level of accountability and service across their entire platform. The model allows Colliers International to attract and retain the industry’s leading talent, which directly benefits its clients through differentiated levels of client service.
“This is a landmark day in the history of Colliers International,” said Piers Brunner, Chief Executive Officer of Colliers International in Asia. “We’ve integrated our services platform to create a true global commercial real estate powerhouse. This integration, coupled with our investments in technology, platform services and professional development, provide our clients with seamless access to the highest level of service, in Asia and across the world.”
Included in the new branding are FirstService Real Estate Advisors, which provides corporate solutions and property and asset management services, FirstService Williams (the New York Tri-State hub for Colliers International), FirstService PGP Valuation and PKF Capital – Hotel Brokerage Services. All of these firms, as well as all offices in markets across the world, will now be known collectively as Colliers International.
“Colliers International is focused on accelerating success—for our clients, for our people and for our communities,” said Douglas Frye, global president and CEO of Colliers International. “We’ve grown our platform and enhanced the depth and scope of our services into a top tier global commercial real estate services enterprise and now the world can expect seamless service delivery from one organization, one name and one brand.”
The rebranding is taking place in the U.S, followed by the United Kingdom in May and the Asia Pacific in the last quarter of 2010.